KOLAČIĆI
Politika kolačića
Šta su kolačići?
Kolačići su male tekstualne datoteke koje se čuvaju na vašem uređaju kada posetite naš sajt. Oni omogućavaju funkcionisanje sajta, ali i prikupljanje podataka radi analize i marketinga.
Vrste kolačića koje koristimo na ovom sajtu
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Neophodni kolačići
Ovi kolačići su neophodni da bi sajt ispravno radio. Na primer:
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pamćenje proizvoda u korpi,
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omogućavanje procesa plaćanja,
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pamćenje vaših izbora u vezi sa cookie podešavanjima.
Bez njih sajt ne može funkcionisati i ne mogu se isključiti.
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Analitički kolačići
Koristimo ih da bismo pratili posete na sajtu i ponašanje korisnika, kako bismo poboljšali iskustvo.
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Google Analytics – meri broj poseta, stranice koje su posećene, vreme provedeno na sajtu i druge podatke o korišćenju. Google može ove podatke koristiti i za svoje potrebe. Više o tome pročitajte ovde.
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Marketinški kolačići
Ovi kolačići nam pomažu da prikazujemo oglase koji su relevantni za vas.
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Facebook Pixel – omogućava da prikažemo oglase posetiocima sajta na Facebook-u i Instagramu. Više informacija možete pronaći ovde.
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Google Ads remarketing – omogućava prikazivanje oglasa na Google mreži korisnicima koji su već posetili sajt.
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E-mail marketing kolačići
Ako se prijavite na newsletter, u upotrebi su kolačići newsletter platforme:
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MailChimp – meri otvaranje emailova, klikove na linkove i posete sajtu nakon otvaranja newslettera.
Više informacija o tome kako izabrani servis koristi kolačiće možete pronaći u njihovim politikama privatnosti.
Vaš izbor
Prilikom prvog posete sajtu prikazuje se obaveštenje (cookie banner) gde možete:
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Prihvatiti sve kolačiće
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Odbiti kolačiće koji nisu neophodni
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Podesiti opcije po kategorijama (npr. prihvatiti analitičke, ali odbiti marketinške).
U svakom trenutku možete obrisati kolačiće kroz podešavanja svog pretraživača ili promeniti izbor u [Podešavanjima kolačića].
English version
Cookie Policy
What are cookies?
Cookies are small text files that are stored on your device when you visit our website. They enable the proper functioning of the site, but also allow us to collect data for analysis and marketing purposes.
Types of cookies we use on this website
Necessary cookies
These cookies are essential for the website to function properly. For example:
- remembering products in the shopping cart,
- enabling the checkout process,
- remembering your choices regarding cookie settings.
Without them, the website cannot function, and they cannot be disabled.
Analytical cookies
We use these to track visits to the site and user behavior, in order to improve the overall experience.
- Google Analytics – measures the number of visits, pages viewed, time spent on the site, and other usage data. Google may also use this data for its own purposes. Read more about it [here].
Marketing cookies
These cookies help us display ads that are relevant to you.
- Facebook Pixel – allows us to show ads to website visitors on Facebook and Instagram. More information can be found [here].
- Google Ads remarketing – enables the display of ads across the Google network to users who have already visited the site.
Email marketing cookies
If you subscribe to our newsletter, the following newsletter platform cookies are in use:
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MailChimp – measures email opens, link clicks, and visits to the site after opening the newsletter.
You can find more information about how the selected service uses cookies in their respective privacy policies.
Your choice
When you first visit the website, a notification (cookie banner) is displayed where you can:
- Accept all cookies
- Reject non-essential cookies
- Adjust preferences by category (e.g., accept analytical but reject marketing cookies).
At any time, you can delete cookies through your browser settings or change your preferences in [Cookie Settings].